CONTENT IDEA FOR SOCIAL MEDIA FOR HOTELS & RESORTS

80 Social Media Post Ideas For Hotels

Social media is an important part of your hotel marketing strategy. It has evolved more rapidly than any other marketing platform in history and things

show no sign of slowing down anytime soon.


As a hotel, the thought of establishing a social media presence from the ground up can be daunting. Where does one even get started? And, even for

seasoned social media pros, concocting creative and engaging social content can seem exhausting.


Well, fret no more. We collaborated internally and with several of our hotel social media clients to compile a complete list of social media post ideas.

No, not every single idea will resonate well with every single audience on every single platform. However, these ideas will make it much easier to

fill in your content calendar throughout the year with engaging content that is relevant to your hotel and your audience


80 Social Media Post Ideas For Hotels

1. Questions (Ask Non-Rhetorical Questions)

2. Answer FAQ

3. Surveys

4. Polls

5. Property Shared Travel Tips & Tricks

6. Guest Shared Travel Tips & Tricks

7. Property Trivia

8. Area Trivia

9. Submit Vacation Images

10. Name Our New… Menu Item, Specialty Drink, Kid’s Club, etc

11. Ideas For New… Menu Items, Property Features, Activities, etc

12. Best Selfie At Our Property

13. Favorite Hotel Food/Drink

14. Favorite Part of Vacation

15. Family Picture At Favorite Area Attraction

16. Property Scavenger Hunt

17. Vacation Diary Post or Video

18. Area Events Near Property

19. Holiday Posts/Specials/Events In The Area

20. Area Attractions & Dining

21. Positive Media About Destination

22. Facts About Destination

23. Hotel News

24. Charity Events & Involvement

25. Renovations or Upgrades

26. Staff/Employee Highlights

27. Facts About Hotel/Property

28. Behind The Scenes

29. Property Pictures

30. Guest Reviews

31. Guest Pictures

32. Guest Stories

33. Guest Special Events (Weddings, Reunions, Special Occasions, etc)

34. Check-Ins

35. Room Tours

36. Amenities Tour or Features

37. Dining Tour

38. Hotel Events

39. Guest Interviews

40. Guest Testimonials

41. Event Space Tour

42. Special Event (Weddings, Reunions, Special Occasions, etc)

43. On-Property Events (Conferences, Property Celebrations, etc)

44. “Hotel Minute” – Quick Weekly Update

45. Bartender Demonstration/Tip

46. Chef Recipe/Demonstration/Tip

47. Amenity Pages

48. Rooms Pages

49. Newsletter

50. Specific Specials & Packages

51. Event Space Features & Amenities

52. Catering Menu

53. Restaurant/Bar Menu

54. Blogs

55. Loyalty Program Information

56. Local Discount Program Information

57. Chef’s Recipe

58. Mixologist Recipe

59. Guest Photo Or Video Submissions

60. Trivia

61. “Like” & “Share”

62. Tag Friends

63. Photo Caption Contest

64. Best Fan Sign

65. Room Giveaway

66. #MondayBlues

67. #TravelTuesday

68. #WineWednesday

69. #WeddingWednesday

70. #WayBackWednesday

71. #ThrowbackThursday

72. #FlashbackFriday

73. #SundayFunday

74. Facebook Live Videos

75. Panoramic Images & Videos

76. Twitter Polls

77. Facebook Polls

78. Layout

79. Boomerang

80. Ripl