SOCIAL MEDIA FOR HOTELS & RESORTS
We all understand the hype about social media and have examined many articles about how necessary it's. And the fact is, your lodge desires to be the place your company are, right? But the query is, at what cost? Maybe you are wondering about working with a company to assist you to manage your social media accounts. Maybe you choose to employ anyone as your neighbourhood manager. Maybe you assume the time you spend internally managing these channels is enough. Well, this relies upon your goal of the usage of your social media.
Typically, the first thing I ask my supervisor or client is what they want to accomplish with their social media manager. I pay close attention to who my client is and what their business is because someone who doesn't understand what social media is for won't appreciate your value and how social media tactics can be applied to drive business in the future.
TOP 5 Social Media Goal For Hotel
Once you define the social media goals for your hotel, calculating your return on investment becomes easier. HOWEVER, Social media may not be an ideal medium for communicating some of the hotel's services. A strong sales team with established relationships is crucial in a hotel that caters mostly to meetings and events for its guests. As a general rule, decision-makers want to spend as little time as possible thinking about the hassle, so they need a reliable event host or organizer.
For the sixth (!) year in a row, we’ve got the most important social media benchmarks from the 14 top industries: Alcohol, Fashion, Financial Services, Food & Beverage, Health & Beauty, Higher Education, Home Decor, Hotels & Resorts, Influencers, Media, Nonprofits, Retail, Sports Teams, and Tech & Software.
This report is for you if you’ve ever asked yourself (or been asked) “How am I really doing on social?” From posting frequency to post types to hashtag use and beyond, we surveyed millions of posts and billions of engagements on Facebook, Instagram, and Twitter from top brands in every major industry to bring you the freshest social media benchmark data.
Now, let’s get benchmarking!
KEY TAKAWAYS
Hotels & Resorts Social Media Benchmarks
Hotels & Resorts saw twice the median engagement on Facebook this year and hovered right around the median on Instagram and Twitter, which is impressive.
A few suggestions to grow engagement:
Pay attention to the success of giveaways on Instagram, and consider replicating this strategy on other channels.
Posting frequency was below-median across the board, so experiment with an uptick here to see if you can increase your current engagement rates
What does it cost to hire a Digital Marketer in Malaysia ? It may differ from each state! According to LINKED, the average salary for a CONTENT MANAGER alone is RM3,600.00. Perhaps you could hire a SOCIAL MEDIA COORDINATOR for RM2,319.00 per month. Speaking of current demand, a fresh graduate student will ask for a minimum of RM2,500.00 per month without any working experience.
Lastly, you should determine your needs and objectives for fully utilizing your social media by resourcing your team, using a marketing tool or hiring a social media agency to manage at least these two major social media channels, FACEBOOK & INSTAGRAM.